The Last Market:

Emite: Jueves 30, 21:00hs
Repite:

C.K. Prahalad: “Don’t consider the poor as victims or as a burden, but start to see them as flexible and creative entrepreneurs and consumers”.

Most of the world's companies market their goods to the richest part of the world's population. An increasing number of companies are realizing that by doing so they have neglected more than five billion consumers at the bottom of the income pyramid.